The representation of the colour and image of a brand, the message of the quality is also the task of the environment that accomodates them. Swedsteel halls are totally appropriate to meet the conceptional demands of a dealer both in texture and in colour with its broad range of cladding elements. The clear and transparent configuration of the space is essential since all the processes of the car purchasing takes place in the same building. The division of the space and the appropriate realization of certain rooms is absolutely necessary. The arrangement of the showroom helps servicing the clients in a very high quality with aesthetics, while the service areas, the workshops are highly function oriented. Swedsteel hall buildings meet all these demands in a practical yet attractive way. The raw steel material of the lightweight structure can also get a special meaning.